Brand: Fred Meyer
For the Modern Family
Fred Meyer is the first suburban one-stop-shop, known for carrying a variety of goods ranging from cleaning supplies to fresh vegetables. With locations across the nation, Fred Meyer is a trusted household name.
This redesign aims to capture Fred Meyer's small-town, general store beginnings and distinguish it in an era of superstores.
Completed as a rebranding exercise for Design 368 - Corporate Identities.
Duration: 6 weeks
Programs: Adobe Creative Suite
Advisor: Ben Graham
Fall 2016
“To the busy family with large shopping lists and limited time, Fred Meyer is the original, one-stop-shop that gives you the greatest variety for the best value — thanks to their long-running relationship with local, organic farms, and their commitment to stocking discounted big brands — saving you time and money without sacrificing quality.”
Final Deliverable: Brand Guideline
